Opportunity Information: Apply for C NOFO 23 004
The grant opportunity titled "The Partner of Choice: Explaining the Significance of U.S.-India Strategic Partnership" is a U.S. Department of State (U.S. Mission to India) cooperative agreement focused on deepening and spreading informed public understanding of the U.S.-India strategic relationship, especially in defense and security, in the context of today’s geopolitical environment. The central idea is to bring together a cohort of influential Indian strategic analysts and opinion leaders, expose them to structured discussions and expert engagement, help them evaluate both the strengths and the sticking points in the relationship, and then support them in translating that learning into credible, high-visibility media output that reaches broader Indian audiences.
The project is designed around a clear learning-and-dissemination pathway. First, at least 40 Indian participants drawn from key thematic areas and sectors that shape the U.S.-India defense and security partnership are expected to take part in a set of at least four virtual meetings within the first six months. These sessions are meant to help the group map the current scope of the partnership, examine why it matters strategically, and surface realistic prospects and challenges involved in taking cooperation to a higher level. The intent is not just general awareness, but a more nuanced grasp of what the partnership covers, where it is heading, and what constraints or opportunities are likely to define its trajectory.
Second, within eight months, those 40 participants convene in person in a city in Southern India. This convening is structured to promote cross-sectoral collaboration through interactive engagements, networking opportunities, and site visits. A key deliverable coming out of this phase is a media plan that lays out how participants will communicate the significance of the partnership to their target audiences, using platforms that make sense for their roles and reach. In practice, this in-person component functions like a capstone: it turns virtual discussion into relationship-building, creates shared framing across sectors, and sets up coordinated public-facing communication.
Third, within ten months, the grantee is responsible for working with U.S. experts and Indian participants to generate concrete media products. The announcement specifies a minimum of five opinion pieces placed in leading Indian publications, plus at least ten podcasts and/or interviews with prominent Indian media outlets that have meaningful viewership. This requirement makes the grant more than a seminar series; it is meant to shape public discourse through credible messengers who already have access to mainstream and digital audiences.
Finally, within twelve months, the program shifts into follow-through and evaluation. The grantee will organize additional virtual meetings as needed and measure changes in participants’ understanding and behavior using pre- and post-event polls and surveys. Beyond surveys, the evaluation also includes qualitative and quantitative analysis of what participants publish or share over time, across traditional and social media. That includes tracking and analyzing outputs such as articles, interviews, podcasts, and other commissioned content, with the goal of showing whether the program measurably changed how participants interpret the partnership and how they communicate it to wider audiences.
Administratively, this is a discretionary funding opportunity using a cooperative agreement mechanism, which generally implies closer collaboration and oversight by the funding agency compared with a standard grant. The opportunity is categorized under education and carries CFDA number 19.040. Eligible applicants include U.S.-based public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations with 501(c)(3) status (other than universities). The program anticipates a single award with a funding ceiling of $150,000. The funding opportunity number is "C NOFO 23 004," it was created on April 26, 2023, and the original application closing date listed is June 24, 2023.
In plain terms, the program funds an organization to convene a strategically selected group of Indian influencers, guide them through a structured set of engagements about the U.S.-India strategic partnership, and then help them publish and broadcast content that frames the United States as a credible, willing "partner of choice" for India, while also seriously examining the real-world opportunities and friction points that come with advancing the relationship. The required outputs and the built-in monitoring of participant media activity make the program especially oriented toward measurable public communication impact rather than only closed-door capacity building.Apply for C NOFO 23 004
- The Department of State, U.S. Mission to India in the education sector is offering a public funding opportunity titled "The Partner of Choice: Explaining the Significance of U.S.-India Strategic Partnership" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Apr 26, 2023.
- Applicants must submit their applications by Jun 24, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $150,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
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Frequently Asked Questions (FAQs)
1) What is the title of this grant opportunity?
The opportunity is titled "The Partner of Choice: Explaining the Significance of U.S.-India Strategic Partnership."
2) Which U.S. government entity is offering this opportunity?
It is offered by the U.S. Department of State, U.S. Mission to India.
3) What type of funding mechanism is being used?
This is a cooperative agreement. Compared with a standard grant, a cooperative agreement generally indicates closer collaboration and oversight by the funding agency during implementation.
4) What is the main purpose of the program?
The program is designed to deepen and spread informed public understanding of the U.S.-India strategic relationship, with particular emphasis on defense and security in today’s geopolitical environment.
5) What is the core concept or approach behind the project?
The project brings together a cohort of influential Indian strategic analysts and opinion leaders, engages them in structured discussions with expert input, helps them assess both strengths and sticking points in the relationship, and supports them in turning that learning into credible, high-visibility media output for broader Indian audiences.
6) Who are the participants expected to be?
Participants are expected to be influential Indian strategic analysts and opinion leaders drawn from key thematic areas and sectors that shape the U.S.-India defense and security partnership.
7) How many participants are expected to take part?
At least 40 Indian participants are expected.
8) What are the major phases of the program?
The program follows a learning-and-dissemination pathway with four broad phases: (1) virtual meetings in the first six months, (2) an in-person convening in Southern India within eight months, (3) production of media outputs within ten months, and (4) follow-through and evaluation within twelve months.
9) What happens during the virtual phase?
Within the first six months, the cohort is expected to participate in at least four virtual meetings to map the current scope of the partnership, examine why it matters strategically, and surface realistic prospects and challenges involved in deepening cooperation.
10) When does the in-person convening occur and where is it held?
Within eight months, the participants convene in person in a city in Southern India.
11) What is the purpose of the in-person convening?
It is structured to promote cross-sectoral collaboration through interactive engagements, networking opportunities, and site visits, and to translate the earlier virtual discussions into relationship-building and coordinated public-facing communication.
12) Is there a required deliverable from the in-person convening?
Yes. A key deliverable is a media plan describing how participants will communicate the significance of the partnership to their target audiences using platforms suited to their roles and reach.
13) What media outputs are required by the program?
Within ten months, the project must produce at least five opinion pieces placed in leading Indian publications, plus at least ten podcasts and/or interviews with prominent Indian media outlets that have meaningful viewership.
14) What is the role of U.S. experts in the project?
The grantee is responsible for working with U.S. experts and Indian participants to generate the required media products and support informed engagement on the U.S.-India strategic partnership.
15) What makes this program different from a typical seminar or exchange series?
It is explicitly designed to translate participant learning into public-facing communication that reaches broader audiences. The required media placements and the built-in tracking of participant outputs make it oriented toward measurable public communication impact, not only closed-door capacity building.
16) What topics or lens does the program emphasize?
The focus is on the U.S.-India strategic partnership, especially defense and security, framed within the current geopolitical environment. The program aims for nuance, including both opportunities and real-world friction points.
17) How does the program measure results or impact?
Within twelve months, the grantee conducts follow-through and evaluation using pre- and post-event polls and surveys to measure changes in participants’ understanding and behavior. The evaluation also includes qualitative and quantitative analysis of participant media activity over time across traditional and social media.
18) What kinds of participant outputs are tracked during evaluation?
Tracking includes articles, interviews, podcasts, and other commissioned content that participants publish or share over time.
19) What is the program’s overall timeline?
The described structure runs up to twelve months, with milestones at six months (virtual meetings), eight months (in-person convening), ten months (media products produced), and twelve months (follow-through and evaluation).
20) What is the funding ceiling for this opportunity?
The funding ceiling is $150,000.
21) How many awards are anticipated?
A single award is anticipated.
22) What is the CFDA number and category listed for this opportunity?
The opportunity is categorized under education and lists CFDA number 19.040.
23) Who is eligible to apply?
Eligible applicants include U.S.-based public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations with 501(c)(3) status (other than universities).
24) Are non-U.S. organizations listed as eligible applicants?
The eligibility list provided specifies U.S.-based institutions and U.S. nonprofits with 501(c)(3) status (other than universities).
25) What is the funding opportunity number?
The funding opportunity number is "C NOFO 23 004."
26) When was this opportunity created and what closing date is listed?
It was created on April 26, 2023, and the original application closing date listed is June 24, 2023.
27) What is the intended public-facing message or framing of the program?
The program aims to support credible messengers in communicating the United States as a credible, willing "partner of choice" for India, while also engaging seriously with practical opportunities and friction points in advancing the relationship.
28) What kinds of activities are explicitly included in the project design?
The design includes multiple virtual meetings, an in-person convening with interactive engagements and networking, site visits, development of a media plan, facilitation with U.S. experts, production and placement of opinion pieces, production of podcasts and/or interviews, additional virtual meetings as needed, and a structured evaluation process.
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